PC&D_Inc Case Study Example | Topics and Well Written Essays - 250 words

PC&D_Inc - Case Study Example Similarly, innovation formed part of the organization’s approaches to its successful ventures (Docenti, 1986: 1-7; Hill and Jones, 2012: 167, 168). Though the company later faced challenges into productivity, it previously had successful initiatives towards value creation. PC&D achieved value creation through innovation into quality products that were highly regarded by consumers. This for instance established the company as a national market leader. Similarly, marketing initiatives that were achieved through a strong marketing team and a determined sales team ‘added value’ to the company’s ability to generate revenues (Docenti, 1986: 1-9; Hill and Jones, 2012: 167, 168). The company’s major resource was its employees and management. While it shared same raw materials with its competitors, it was able to organize its management and employees towards successful competitive advantage. The essence of the company’s employees was demonstrated when it lost its sales team leading to declined revenues (Docenti, 1986: 1-9; Hill and Jones, 2012: 167, 168). The success that was realized by the company before its fall was therefore because of its expansion and competitive advantage strategies, its successful value creation and its resource in dedicated human